You could read a resume.

Business Operations · Systems & AI · People & Planning

I connect the dots
most people miss.

Structure first, execution close behind, across marketing, operations and whatever a business needs next.

Explore
Portrait of Fernanda Leal

Fernanda Leal

Business Operations

AI Systems Builder

People & Planning

Who I Am

A line that never went straight.

  1. Born in Brazil.

    A career shaped across borders, cultures and industries.

  2. Curiosity became a way of working.

    Learning fast. Exploring widely. Connecting the dots.

  3. Entrepreneurship.

    Learning business by building and running one.

  4. 15+ Years

    Building businesses, teams, operations.

    And helping people build new lives in Australia.

  5. People. Operations. Planning.

    Understanding what makes a business actually work.

  6. Marketing.

    Learning how businesses reach and understand people.

  7. Brand & customer experience.

    Connecting what a business is with how people experience it.

  8. Digital systems & automation.

    Finding smarter ways to make things work.

  9. AI.

    Turning years of cross-functional experience into an even faster way to learn, create and solve.

  10. Today

    Connecting people, business, technology and ideas.

    Turning complexity into direction.

Disciplines

Twelve ways I make businesses work better.

Selected Builds

A few examples of how ideas became working systems.

01

SHOW’YN

A method for turning ideas into structured businesses.

Where business strategy, marketing, brand, automation and AI came together into one system. Built to reflect how I like to work: structure first, execution close behind.

SHOW’YN became a way to organise years of cross functional experience into one practical approach to building.

  • Business Strategy
  • Brand
  • Marketing
  • Customer Experience
  • Automation
  • AI
  • Business Design
View projectInstagram
SHOW’YN website homepage
PROFILE product homepage
02

PROFILE

AI powered resume product concept

An idea turned into a working product, moving from concept to functional software in weeks.

I developed the concept, customer journey, product logic, interface and AI workflows as an experiment in how quickly a structured idea can become something people can actually use.

  • Product Concept
  • UX
  • AI
  • Workflows
  • No Code
  • Product Build
View product

Why Me

What I bring to the table.

01The Connector

I see how the pieces fit together.

People. Customer experience. Operations. Marketing. Technology.

I naturally look beyond the individual task to understand how each part affects the whole, then connect what needs to work together.

02The Fast Learner

I learn fast because I understand the foundations.

Years working across businesses, teams and systems gave me a broad base. New industries, platforms and tools don't intimidate me. I understand the logic, learn what I need, and move quickly.

03The Builder

I turn ideas into something people can actually use.

I don't like ideas staying on paper. I naturally move from concept to structure: mapping the journey, defining the pieces, choosing the tools and getting something real into the world.

04The Problem Solver

Complexity makes me look for structure.

When something feels scattered, inefficient or unclear, my instinct is to map it, question it and find a simpler way forward.

05The Generalist

I can move between strategy and execution.

I can zoom out to understand the business and zoom back in to build the page, map the workflow, structure the campaign, test the tool or solve the operational problem.

06The Human Lens

I never forget there are people behind the process.

Customers, teams, founders and users experience the same business differently. I try to understand those perspectives before deciding what the solution should be.

Digital Toolbox

Tools I use often enough to have opinions about.

AI & Research

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity

Operations & Admin

  • Google Workspace
  • Microsoft Office
  • Excel
  • Notion

Marketing & Analytics

  • Google Analytics
  • Google Business Profile
  • Meta Business Suite

Design & Content

  • Canva
  • CapCut

Platforms

  • Squarespace
  • Shopify
  • Wix

Portfolio

A closer look at the work.

Websites, digital products, business systems, workflows and visual work built across different projects.

Auto play
SHOW’YN brand and business architecture portfolio

SHOW’YN

Projects · Digital & UX

Resume

The traditional version, read differently.

2025 — Present

Founder & Business Architect, SHOW’YN

Australia

Building business concepts, brands and digital systems from idea to execution, combining strategy, marketing, customer experience, automation and AI.

2014 — 2025

Founder & Operations Lead, JobLookup

Australia

Built and managed a casual workforce for events and hospitality, leading recruitment, selection, staffing and workforce coordination across major venues, concerts and festivals.

Worked with event and industry partners including Comiskey Group, Ticketek and QFE, supporting events at venues such as Eatons Hill Hotel and Sandstone Point Hotel, as well as major concerts and festivals including Elton John, 50 Cent, Good Things Festival, CMC Rocks and Red Hot Summer Tour.

Context

JobLookup operated alongside my international education business and became another way to apply the same strengths across recruitment, workforce coordination and event operations. That chapter concluded as I shifted my focus toward business architecture, digital systems and AI enabled work.

2011 — 2025

Entrepreneur, International Education

Australia & Brazil

Built and operated an international education business supporting students and partners across Australia and Brazil.

Led the business end to end: sales, partnerships, team management, student services, marketing, events, operations and business development, while building the systems and processes behind its growth.

Context

After more than a decade building and operating the business, I stepped away from day to day ownership and moved into a new professional chapter, bringing the experience I had built across operations, people, marketing and business development into broader projects.

2007 — 2009

General Manager, Inovar

Brazil · Education

Managed the day-to-day operation of an education business, coordinating people, administration, sales and service delivery.

An early leadership role that gave me hands-on experience in how the different parts of a business need to work together.

Download traditional resume (PDF)

Find Me Online

Four doors, all of them open.

SHOW’YN

showyn.io→

The studio and the method: brand, marketing and systems for founders.

Instagram

@showyn.brand→

Work in progress, thinking out loud, and the occasional finished thing.

Email

blueprintscore@gmail.com→

The fastest way to start a real conversation.

Mobile

+61 434 925 831→

Australia. Happy to talk across time zones.

Working Philosophy

Give me the outcome and I’ll find the path.

I’ve built my career by figuring out what comes next.